Conversations in Public Relations presents Gayle Weiswasser, of TMG Strategies, who outlines six social media steps organizations can use for crisis response planning. It was recorded for the Social Media Club (SMC-DC) on May 20, 2009 by Mary Fletcher Jones. See the full video here. Below is my summary of her comments:
1. Understand the landscape: know who is out there covering you
2. Join the community: bloggers, Facebook, Twitter, Friendfeed
3. Use a variety of media: Livefeed, Twitterdeck, email lists, etc.
4. Be prepared to engage: Communicate with your social media contacts regularly so they know you in advance of a crisis
5. Involve your employees: Have many employees trained in social media in advance
6. Put a social media crisis plan in place BEFORE a crisis hits.
