"Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com." This is worth reading and implementing if you care about the future of your product, company, employees and the general business climate going forward.
Social media damage control is real. Don't let your company suffer from a social media meltdown. Mashable has a post from Sharylyn that tells you how to protect your product and your companies name in the digital age: